Personality types in marketing

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In just a couple of days, People Team Systems will be hosting a course on personality types.

The question of personality types has been a hot subject, from the more professional personality tests such as 16Personalities to analysis of our astrology signs. And really, who hasn’t wasted hours taking buzzfeed tests to discover their inner Disney princess or spirit animal?

PTS channels this interest in self-introspection to a marketing tool. Indeed, the company has identified several personality types, each containing different mindsets and different ways of perceiving assignments and ideas. Therefore, in order to succeed in marketing, communication and HR, it may be beneficiary to understand the right ways to appeal to each personality type.

Both an amazing opportunity to learn more about innovative marketing, and an excuse to indulge in everyone’s favorite guilty pleasure

The course will teach you about the personality types’ general behavior and communication, as well as their strengths and weaknesses on specific situations. This isn’t only relevant to your marketing, as PTS gives you a unique opportunity to take the personality test for free and discover what kind of communication you are most receptive to yourself.

In conclusion, this course is both an amazing opportunity to learn more about innovative marketing, and an excuse to indulge in everyone’s favorite guilty pleasure: learning more about their personality. It will take place at Dalgas Have the 10th of October, and you can find your tickets here. Hope to see you there!

Othilia Pedersen