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Influencer Marketing

  • Copenhagen Business School - Solbjerg Plads Solbjerg Plads Frederiksberg, 2000 Denmark (map)

On November 9th from 17:00h to 18:15h, MarketingLab will have the pleasure of welcoming Niklas Wingsted, Social Media Manager, from the Danish agency Very Patchwork, who will be talking about influencer marketing and how to apply it in today’s social media landscape. 
The event will take place in SP205 in Solbjerg Plads.

By attending this event you will get a good look at: 
- What influencer marketing really means and how to apply it
- Best and worst cases of influencer marketing
- The social media landscape today
- What an influencer is and why/how to use them
- How Very Patchwork has used influencer marketing to make the brand Snickers successful in the Danish market

Very Patchwork is comprised of the two Danish agencies Very and Patchwork Denmark, who recently merged into becoming one. Patchwork has since the beginning of 2008 been a strong player on the field of social marketing with clients such as Mars and Bosch. Very has since 2006 worked with a community-based approach to marketing where some of their latest work includes a commercial for Volkswagen which has caught a lot of international attention. 

The event is free of charge.
Make sure not to miss out on this great opportunity and guarantee your place now through Billetto: