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Strategic Branding in Carlsberg

  • Copenhagen Business School 3 Solbjerg Plads Frederiksberg, 2000 Denmark (map)

On April 19th in room SP202 at Solbjerg Plads, we will welcome Jeppe Boel, Marketing Manager of Carlsberg Denmark.

Jeppe is responsible for all local marketing activities and strategy planning, including the biggest bet for Carlsberg in many years: Carlsberg 1883. As Marketing Manager, Jeppe works to ensure that Carlsberg is facing the right future mega trends, including driving the future innovation agenda and sub-brand position for the Carlsberg portfolio. 

At the event you will learn about:
- The process and strategy behind the new 1883 beer launch
- The history behind finding an old beer in the cellars below Carlsberg and extracting the yeast to creating the new beer 1883
- The strategy, positioning and launching of 1883 in Denmark and trying to reach international markets

The event is free of charge, so make sure to save your seat here.

Earlier Event: April 18
The Agency