Strategic Implementation of Sustainability x MarketingLab
Apr
25
10:00 PM22:00

Strategic Implementation of Sustainability x MarketingLab

As part of the one-day festival, Students for the Global Goals Festival, revolving around the Sustainable Development Goals (SDG's), MarketingLab will host an event, going into depth about how sustainability is implemented in large and smaller scale companies, as well as what advantages may follow if it is done successfully.

On the 25th of April, from 15h to 17h at Solbjerg Plads, you will get a unique opportunity to hear market leaders of sustainability – Dansk Industri - DI, Ørsted and Too Good To Go - discuss how SDG's play a valuable role in future business strategies and how they have implemented these in different stages of their business life-cycle.

The Confederation of Danish Industry will present their toolbox for implementing the SDGs, Ørsted will give you insights into their massive sustainability transformation, and Too Good To Go will enlighten you in what it takes to build a business with sustainability at its core.

The discussion will be moderated by Chief Revenue Officer of 2030 Builders – a start-up developing a training based on a game framework for the implementation of the SDG's.

Read more and sign up here!

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Case Competition: L’Oréal Brandstorm Kick Off 2019
Feb
26
2:30 PM14:30

Case Competition: L’Oréal Brandstorm Kick Off 2019

Get the chance to fly to Paris with your idea!

On February 26th at 2:30 pm in SPs13 (Solbjerg Plads), you are invited to hear about L’Oréal’s international case competition, how L’Oréal is working with active cosmetics and about the latest consumer trends in the market. There will also be some tips and advices on how to make a good presentation.

Play. Experiment. Innovate. L’Oreal encourages all CBS students to join Brandstorm and give their take on how to disrupt the future of beauty.

This year the mission of Brandstorm is to invent the future skincare experience for health-conscious consumers.

To participate you need to assemble a team of 3 innovative superheroes to solve the mission.

If your team comes up with the most innovative idea and becomes the champions of Scandinavia you get the chance to fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

Read more about Brandstorm: https://brandstorm.loreal.com

Program:

14:30-14:40 Presentation of L’Oréal and the concept of Brandstorm

14:40-14:50 How to make a good case presentation - inputs and good advises

15:00-16:00 Knowledge of the Active Cosmetics Division, Skincare, L’Oreal brands and consumer trends in the market

16:00-16:15 Q&A

Sign up here.

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