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Case Competition: L’Oréal Brandstorm Kick Off 2019

Get the chance to fly to Paris with your idea!

On February 26th at 2:30 pm in SPs13 (Solbjerg Plads), you are invited to hear about L’Oréal’s international case competition, how L’Oréal is working with active cosmetics and about the latest consumer trends in the market. There will also be some tips and advices on how to make a good presentation.

Play. Experiment. Innovate. L’Oreal encourages all CBS students to join Brandstorm and give their take on how to disrupt the future of beauty.

This year the mission of Brandstorm is to invent the future skincare experience for health-conscious consumers.

To participate you need to assemble a team of 3 innovative superheroes to solve the mission.

If your team comes up with the most innovative idea and becomes the champions of Scandinavia you get the chance to fly to Paris, immerse yourself at L’Oréal’s headquarters and pitch your innovation to top L’Oréal executives.

Read more about Brandstorm:


14:30-14:40 Presentation of L’Oréal and the concept of Brandstorm

14:40-14:50 How to make a good case presentation - inputs and good advises

15:00-16:00 Knowledge of the Active Cosmetics Division, Skincare, L’Oreal brands and consumer trends in the market

16:00-16:15 Q&A

Sign up here.