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The Partnerships and Collaborations department is the newest department within MarketingLab and is developing rapidly. To offer students our interesting and informative events and courses, we partner up with companies that deliver exciting marketing-related content. Our department is the first point of contact for companies that would like to work with MarketingLab and we focus on establishing and maintaining the relationships with our partners. In addition, we are also working on establishing a network of contacts with other top of the class marketing-related student organisations around the globe.

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  • Promoting and facilitating L’Oreal Brandstorm Case Competition at CBS in 2018 & 2019.

  • The Brandstorm is a yearly recurring event where students are encouraged to play, experiment and innovate with a real life case of the beauty industry.

  • Promoting and facilitation of the Digital Marketing Program in close collaboration with Google Succes Online in spring 2019.

  • The Digital Marketing Program educate students interested in digital marketing and allow them to improve their skills and learn more about everything from SEO to Google Analytics and Facebook Advertisement.

  • We are looking forward to engage in a close collaboration with HEC Paris in 2019.

  • Together we will do fellow case solving and hopefully soon include other marketing-related student organisations in a valuable global network.

  • Distribution and promotion of Universum’s yearly Career Test.

  • The survey helps students to analyse where they are in their professional life, which employers match their profile and how their salary expectations differ from others.



2019 corporate partners



past partnerships